Hello :) I'm Louise, an illustrator and indie Greeting Card publisher based in Suffolk.
Two For Joy is my Greeting Card brand, over 175 designs, every one drawn digitally by hand, built around a deep love of colour and a genuine belief in the importance of card sending.
I think cards matter. In an increasingly digital world, there's something meaningful about choosing one, writing in it, and sending it to someone.
They're the cherry on top of a gift. They carry the words that stay with people, tucked into memory boxes, kept on a mantelpiece a little longer than you'd expect. For me, they represent human connection at its most considered.
Every design is proudly hand-illustrated. No shortcuts and no AI-generated imagery.
My Ethos...
Creativity in an Envelope
I design ranges, considering how everything works together as a whole, and how each piece holds its own alone. A cohesive collection along a shop shelf should be just as satisfying as a single card propped on a mantlepiece.
Stationery has been part of my life for as long as I can remember... Including eight years of my youth working in a stationery and bookshop, which did nothing to curb the habit. The pleasure of a well-made piece of paper, a rich colour, a thoughtful detail: that's what Two For Joy is built on.
Everything is printed on beautiful, thick, textured cardstock, because the quality of the card in your hands is part of the experience. Many designs are foiled. My children's ranges include cut-out craft activities on the back, so the card becomes something to keep and make.
Passionately designing
Cards, made to be kept...
Before Two For Joy, I spent several years as a retail buyer for luxury interiors brands. I understand margins, shelf impact, and what independent retailers actually need from a supplier.
Two For Joy is fulfilled by a brilliant local family-run team, and orders are packed with the same care I'd want to receive. I exhibit at trade shows including PG Live, I'm a member of the Greeting Card Association, and I work with independent stockists who care about what they put on their shelves.
If you're a retailer looking for a range that's shelf-ready and genuinely different, or a customer looking for a card worth keeping, you're in the right place!